About us
Mixology, Magazine of Bar Culture, is a German trade magazine dedicated to bar culture. Founded and run by professional bartenders Mixology is published bi-monthly in Berlin and distributed in the GSA countries (Germany, Switzerland and Austria). The online platform mixology.eu runs daily news in German and English. The print magazine is currently only available in a German version.
Our Team
Jens Hasenbein,
Managing Director
Jens was elected “Bartender of the Year 2005” by Gault Millau Germany and holds a Sommelier diploma. He has been working in the industry for over 18 years. Founded Mixology magazine in 2002 together with Helmut Adam. Jens is coordinating all Mixology activities.
Helmut Adam,
Editor
Worked in style bars in Vienna, London, Zurich and Berlin as bartender and bar manager for over 10 years. Founded Mixology together with Jens Hasenbein in 2002. He does most of the communication for Mixology, oversees all web activities and runs the print magazine.
Bastian Heuser,
Drinks Director
Considered to be one of the top bartenders in Germany, Bastian joined Mixology in 2007. He now deals with all things cocktail related. He won various cocktail competitions in the past and now runs events and drinks trainings.
Tanja Bempreiksz,
Executive Editor
Tanja has been working in the industry as bartender and bar manager for over 10 years. Joined the Mixology team in 2006. Organizes events and content for Mixology.
How Mixology was created
In 2001 the two bartenders Jens Hasenbein and Helmut Adam met while working in Lore Bar in Berlin. Because of the lack of valuable information in the bar scene and the poor quality of trade publications, they decided to found their own magazine. Almost all contributors for the first issue of Mixology magazine, that was published in March 2003, were recruited in Lore bar: cartoonist Elias Hauck, graphic designer Chrish Klose and author Markus Orschied have all been using the shakers in Lore bar and and still work for Mixology magazine to date.
Who designs Mixology?
Layout and design, print and online, for Mixology magazine are crafted by Die Sachbearbeiter.
Who writes for Mixology?
Over the years we have built up a strong international team of authors. Our aim is to recruit our authors right at the core of our industry: the cocktail bar. People who write for us are all working in bars or a bar related environment. We do only work with people who feel a deep passion for the bar business. Among them are (in no particular order): Angus Winchester, Naren Young, Anistatia Miller, Jared Brown, Jeffrey Morgenthaler, Tug van den Bergh, Goncalo de Sousa Monteiro, Stephan Berg, Jörg Meyer, Jürgen Deibel, Samir H. Köck, Markus Orschied and David Wiedemann
The Mixology print magazine
The Mixology print magazine is published in German. It´s mainly distributed in Germany, Austria and Switzerland with a circulation of over 8 800 copies bi-monthly. The topics run from bar city portraits, new spirits and beverages, bar history, cocktail events and competitions to flair bartending, just to name a few.
The Mixology online platform
Relaunched in 2007 mixology.eu now runs daily news and stories of the international bar and beverage business. It´s quickly become a valuable resource for professionals and connaisseurs alike. Mixology.eu hosts German and English forums and blogs, that allow readers to interact with each other and with our authors.
The Bar Convent Berlin
In October 2007 the team behind Mixology gathered their reader community in one place for the first time: the annual Bar Convent in Berlin. This mixture between trade show and symposium attracted over 1000 visitors from 15 countries in its first year. The BCB saw cocktail demonstrations, trade talks and the launch of new beverage products.