The people behind British "Imbibe" magazine launch their first exhibition in London. According to Square Meal Publications 12.500 drinks professionals have pre-registered for Imbibe 2010. 

The new trade show, Imbibe 2010, plans to build on the enormous success of Square Meal Publications' on-trade drinks magazine, Imbibe, which has firmly established itself as the market-leading publication for on-trade drinks professionals since its inception in 2007.

The new drinks exhibition, which will be held in Earls Court Two on 13th & 14th July 2010, has the specific purpose of bringing together premium drinks brands and key on-trade decision-makers.

Imbibe 2010 will host a huge number of tastings across all drinks categories, plus talks from industry experts. With a total of 40 sessions covering all kinds of drinks, no other UK drinks show offers such a breadth and variety of sessions. Feature zones include: Liquid Profits, Sommelier Lounge, Shake It!, Taste Zone, Hop & Apple Garden, Wine Bar, Water Bar & Centre Stage.

International speakers such as Jonathan Downey, Vivek Singh, Laurent Chaniac, Jake Burger, Jared Brown and Anistatia Miller or Ed Turner will guide the visitors through the program. Mixology author Naren Young and Mixology editor Helmut Adam will discuss trends in Europe and the United States in the "Shake It!" area on July 14th at 2:30 pm. 

Link: www.imbibe.com