True Originals: Bacardi has released "The Hummingbird"
The second viral of the "True Originals" series has been published on Youtube. It features a bartender in a club bar preparing a Pina Colada.
Following the success of the first Bacardi viral "The Samurai" among bartending professionals, Bacardi has now released the second part of the series. A bartender called "The Hummingbird" prepares a Pina Colada for the mystery customer, we know from the first video. The movements of the bartender and the method of preparation are pretty spectacular for such a mainstream drink. One would love to see this live at a neighbourhood bar. [more ...]
True Originals: the Story behind the Bacardi "Samurai Viral"
The recently voiced suspicion that the Samurai video circulating among bartenders stems from Bacardi has been confirmed. The British agency "Think Espionage" has given us a preview of the next scheduled releases.
Action: A Japanese bartender starts mixing a Daiquiri without requesting a drinks order, as soon as a mysterious customer steps up to his counter. While a deep male voice explaines his hard shaking technique, images of a samurai reaching for his sword are displayed. At the end of the video, the unknown guest leaves a simple coin with the colours black and red on the counter.
The video described above was enthusiastically posted and reposted by bartenders on Facebook. It was originally released, as already suspected in this blog entry, by the Bacardi company. Design and action of the video stem from British marketing agency "Think Espionage". When a mail from Espionage employee Liana Stricker-Wilson arrived, in which she confirmed the origin, I was very sceptical.
[more ...]- Helmut Adam
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Jim Meehan (PDT), Toby Maloney (Rusty Knot) and Philip Ward (Death & Co) at the Eat Out Awards 2008
This video features three of the leading New York bartenders, who performed at last year's Time Out "Eat Out Awards". The bartenders had to create cocktails according to the "Iron" concept, that first became popular in Japan in the 1990ies.
Found in twitter account of show host Lauren Scala.
Link:
- Helmut Adam
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Fallen Heroes
Bartending is a dark art. Not for us sunshine and genteel tea parties but dark shimmering dens, intoxication and the bad behaviour that follows it. Great bartenders are both masters of mixology but also managers of moods. A great bar is a temple to fine spirits and those that serve them are the high priests of inebriation. We are in a privileged position to be able to make or break someone's evening and we often abuse this position, as we want.
- Angus Winchester
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The New Soft Shake
After Asia brought us the Hard Shake it seems to be time for the Soft Shake:
Her whole performance looks very elegant, still I would fall asleep, if I had to watch this competition live. Apart from the performance: I don't believe in her shaking method and I wouldn't want anybody to serve me that drink either. ;)
The bartender hates you...
http://www.funnyordie.com/videos/6b7523fece
Well, does this need any commentary? ;) Thanks to our reader Chris Steidte for the link.
- Helmut Adam
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