Italian bitters have become a standard in the world's leading bars. Some of the largest brands in this category have their origin in the region around Milan. It was there that Ausano Ramazzotti introduced in 1815 a gentle blend of roots, herbs and alcohol: the Amaro Ramazzotti. In 1848 Ausano started serving his creation in his own coffee bar near Milan's La Scala and Ramazzotti established itself within a few years as one of the most popular bitters brands in Italy.

The soft taste of Ramazzotti is based on a mixture of a total of 33 secret ingredients. Six of these are traceable even by the less experienced drinkers: orange peel , gentian, cinnamon, oregano, rhubarb and cinchona bark. One of the most successful export markets for the amaro with its distinctive red label is Germany. Reason for Ramazzotti to showcase the trends of a German metropolis to restaurateurs and bar-owners throughout the world.