The third video in the "True Originals" series has been published. It features a bartender in the style of an experimental mixologist preparing a Mojito for the mystery customer.

The agency behind the project hinted to us a couple of days ago, that the third video of the "True Originals" series was now available. We had mentioned it shortly after the launch of the series. The previous virals featured the preparation of the Bacardi classics Daiquiri and Pina Colada. The cocktail of choice in the new video is a Mojito with a twist. [more ...]

The second viral of the "True Originals" series has been published on Youtube. It features a bartender in a club bar preparing a Pina Colada.

Following the success of the first Bacardi viral "The Samurai" among bartending professionals, Bacardi has now released the second part of the series. A bartender called "The Hummingbird" prepares a Pina Colada for the mystery customer, we know from the first video. The movements of the bartender and the method of preparation are pretty spectacular for such a mainstream drink. One would love to see this live at a neighbourhood bar. [more ...]

The recently voiced suspicion that the Samurai video circulating among bartenders stems from Bacardi has been confirmed. The British agency "Think Espionage" has given us a preview of the next scheduled releases.

Action: A Japanese bartender starts mixing a Daiquiri without requesting a drinks order, as soon as a mysterious customer steps up to his counter. While a deep male voice explaines his hard shaking technique, images of a samurai reaching for his sword are displayed. At the end of the video, the unknown guest leaves a simple coin with the colours black and red on the counter.

The video described above was enthusiastically posted and reposted by bartenders on Facebook. It was originally released, as already suspected in this blog entry, by the Bacardi company. Design and action of the video stem from British marketing agency "Think Espionage". When a mail from Espionage employee Liana Stricker-Wilson arrived, in which she confirmed the origin, I was very sceptical.

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Bar Convent Berlin 2009 from Jay Hepburn on Vimeo.

First impressions of Bar Convent Berlin 2009 have been published by Jay Hepburn at "Oh Gosh! TV". Those who did not make it to the Convent this year now have the opportunity to get an impression of what was going on. Jay will publish more sequences of Berlin bars and bartenders in the next few days.

Oh Gosh! TV is the video channel of English cocktail blogger Jay Hepburn:

http://ohgosh.tv

 

This video has been making its rounds on Facebook over the last two days. A Japanese bartender mixes a Daiquiri cocktail with the original formula. The domain name trueoriginals.com appearing at the end of the video, is registered on the name of a certain Robert Wilson, a producer of air foil.

The spirits portfolio in the back shelf does clearly depict though, that this video must have been produced by the Bacardi company. 

Another Absolut spot made its way into the viral public. The message: "A group of artists comes together in locations around the world to create art pieces that spell out the philosophy of Absolut Vodka." Launch date for new "Absolut Rock" edition is coming Monday.

 

Via: http://twitter.com/heimuuh

There's an alternative to 100 pairs of shoes... :)

Via Werbeblogger

[Edit: We've been asked by the German distributor to remove the spot, as "the campaign has run out". In a German whisky forum it had been criticized as "sexist" and "misleading". Putting up your video on Youtube usually means, you're aiming for viral spread. Not in this case...]

 

Why use glasses anyway...!